One of the landmark events in the run-up to Christmas is also a red flag – quite literally – for companies aiming to go green as we move into the new year.
This is the time of year when the major coffee shop chains release their festive takeaway cups, which include the infamous Starbucks ‘red cups’, along with seasonal designs from the other big brands too.
It’s a marketing gimmick that puts the traditional red and green colour scheme of Christmas into customers’ cold hands on the morning commute from early November right through December, but it poses a challenge to sustainability too.
Continue reading Avoid the red cups and go green this Christmas